Now we are entering the season of Mardi Gras (French for "Fat Tuesday"). It is the day before Ash Wednesday, and is also called "Shrove Tuesday" or "Pancake Day". It is the final day of Carnival, the Fast of Lent beginning on Ash Wednesday.
For many centuries people went to confession and were "shriven" of their sins, and then gathered all the fat (oil) in the house to use before the Fast of Lent descended. Thus began the party atmosphere and the tradition of pancakes, using the oil.
I think so much of modern life isn't interrupted by the sacred. How would the multi-colored Sunday Advertisements be centered around the theme of penitence and contrition and self-examination in the light of Christ. I don't think that would be very easy, so we, as humans focus only on the wild parties of Mardi Gras, forgetting this is also a day of Confession and preparation.